Celebrating Snowboard Culture: The Snowboarder's Journal Spotlight

Welcome to the first post in our Culture Creators blog series! This space is all about shining a light on the people, brands, and events that fuel the soul of snowboarding.

We’re here to celebrate the ones who keep it real, push the boundaries, and remind us why we fell in love with snowboarding in the first place. Whether or not we stock their gear in the shop, these are the folks who deserve a nod.

To kick things off, let’s talk about The Snowboarder’s Journal — a publication that’s been holding it down in the field of snowboard storytelling since 2000. If you’re not already familiar, The Snowboarder’s Journal is like the gold standard of snowboard magazines. It’s not about selling you the next big thing or hyping up trends; it’s about the stories, the people, and the places that make snowboarding what it is. Think beautiful photography, deep dives into the lives of riders, and features that celebrate the essence of the sport. They’re not chasing clicks; they’re curating stories that matter.

Print is not dead, and The Snowboarder’s Journal proves it. Their beautifully crafted magazines are as much a work of art as they are a snapshot of the sport. We’ll soon have them available in-store to read or snag for yourself, and if stacking mags isn’t your thing their digital subscription is an awesome way to keep the stoke alive wherever you are.

What sets The Snowboarder’s Journal apart is how much it respects the culture of snowboarding. They’re not afraid to dive into the weird, the niche, and the wild corners of the community. Whether it’s an epic backcountry mission, a profile on a rider breaking new ground, or a look at snowboarding’s roots, they’ve got a way of making you feel connected to it all. Every issue feels like a love letter to snowboarding — written by people who truly get it. Fun fact—Back in 2013, The Snowboarder’s Journal featured an article about the Himalayan Banked Slalom at Gulmarg ski resort in Kashmir — an event conceived by our GM, Andy T.

Their latest feature? A short film called Hogs on the Horizon, produced by Boardslide Worldwide. This isn’t just another snowboard flick; it’s a story about grit, adventure, and pushing limits. A crew of riders (@nick_russelll, @robinvangyn & @austensweetin) took on a week-long splitboarding mission through California’s High Sierra for Austen’s birthday. Racking up 50+ miles and 60,000 vertical feet, it’s the kind of story that might just inspire you to slap some skins on and see what splitboarding is all about. The film is available to watch on their website or below, and honestly, it’s worth your time. The vibes are good, the lines are huge, and the stoke is real.

This is what The Snowboarder’s Journal does so well. They’re not just documenting snowboarding; they’re amplifying the voices and stories that keep the culture alive. In a world where so much content feels disposable, The Snowboarder’s Journal is a reminder of the magic that happens when you slow down, dive deeper, and celebrate the heart of the sport.

Check out their website to get your hands on their sweet, sweet mags and stay tuned for more Culture Creators posts. We’ve got a lot of stories to share, and this is just the beginning.

P.S. Andy T’s been splitboarding for over 15 years and still brings that passion to the backcountry. There’s some exciting backcountry content from him coming to the Ballistyx pipeline — stay tuned for more!